Top Winter Photography Trends for Airbnb Listings

Top Winter Photography Trends for Airbnb Listings

Winter is a magical season that transforms even the simplest of settings into a wonderland. As an Airbnb host, this is an ideal time to showcase your properties in a new light. 

Whether it’s the soft glow of a fireplace or the sparkling frost on a windowpane, winter photography can evoke warmth, comfort, and a sense of adventure. 

Let’s explore some of the top winter photography trends for 2025,  that can make your Airbnb listing stand out this season.

2025 Winter Photography Trends for Airbnb Listings

Cozy nights by the fire, a crisp glass of Pinot Grigio, and a perfectly paired charcuterie board—because winter moments are best enjoyed with a little warmth and a great pour.

1. Cozy Vibes by the Fireplace

Nothing says “welcome” quite like a roaring fire. Capture the crackle and glow of your fireplace, whether it’s in the living room or the master bedroom. Add some seasonal touches like chunky knit blankets, a steaming mug of hot cocoa, or a good book to create an image of ultimate relaxation. 

For more on this topic , check out my blog, Creating a Cozy Fire Pit Experience for Winter Guests

2. Snow-Covered Exteriors

If your Airbnb is in a region that gets snow, capitalize on that winter wonderland vibe. Photos of a snow-covered cabin surrounded by towering evergreens or a charming home blanketed in white can instantly capture the hearts of potential guests. Remember to shoot during the golden hours — sunrise or sunset — when the snow glistens and the light is at its most flattering.

A warm cup of coffee, a good book, and the soft glow of winter light—simple comforts that define the essence of slow, cozy living. Hygge isn’t just about warmth; it’s about creating a space that feels like a gentle embrace, where every corner invites you to pause and savor the moment.

3. Hygge-Inspired Interiors

Hygge, the Danish concept of cozy contentment, is a huge trend in winter photography. Think soft lighting, natural elements like wood and wool, and a minimalist yet warm décor. Focus on corners that invite relaxation — a plush armchair by the window, a candlelit bath, or a dining table set for a comforting winter meal.

Looking for more neutral items for your rental, check out our curated shopping list.

A frozen lake, fresh snow, and a pair of skates slung over your shoulder—the start of a winter adventure.

4. Adventure Awaits

For properties near ski resorts or winter trails, highlight the adventurous side of winter. Capture shots of ski gear ready to go, ice skates, a hot tub steaming against a snowy backdrop, or a cozy après-ski setup with wine and charcuterie. 

Showcasing these moments can appeal to guests looking for both excitement and relaxation. 

💡Pro Tip: And don’t forget to let them know what you provide—whether it’s snowshoes, sleds, or tips on where to rent gear. Guests love knowing that their host has thought of the little things, and these details can make their stay feel even more effortless and enjoyable.

👉🏻 Remember, using photos to show your thoughtful details and touches goes a long way. A simple image can communicate how much you’ve considered your guests’ experience, making them feel welcomed before they even arrive. These small but meaningful moments help paint a picture of what their stay will feel like.

5. Festive Touches

Embrace the season with simple, inviting touches. Soft string lights, a natural wreath on the door, or a thoughtfully arranged table can create a cozy atmosphere without feeling overdone. Capture the warmth of shared moments—like a gathering around the table or guests toasting marshmallows over an outdoor fire pit—to highlight the beauty of connection and simplicity.

6. Natural Light Play

Winter light has a unique quality — crisp, cool, and often diffused by overcast skies. Use this to your advantage! Capture rooms flooded with natural light, highlighting the contrast between the warmth inside and the cold outside. Reflective surfaces, like windows or mirrors, can create dreamy photos.

7. Warm and Inviting Bedrooms

There’s nothing quite like the allure of a cozy bed on a cold winter’s day. Highlight your bedroom’s best features with fluffy duvets, textured pillows, and inviting throws. A bedside table with a lit candle or a candle warmer like this  or a tray with breakfast in bed adds an extra touch of luxury.

A well-placed pair of skates and an open frozen lake—sometimes, the simplest scenes capture the heart of adventure.

8. Capturing Winter Activities

If your Airbnb is near winter activities like ice skating, sledding, or snowshoeing, include photos that capture these experiences. A couple holding hands while skating, children laughing as they sled, or footprints in freshly fallen snow can tell a story and inspire guests to imagine their own adventures.

By leaning into these winter photography trends, you can create a listing that captures the essence of the season and invites guests to experience it firsthand. Whether it’s cozying up by the fire or exploring snowy landscapes, your photos can be the key to transforming your Airbnb into a sought-after winter retreat.

The Easiest Way To Update Your Airbnb Listing This Winter

Ready to update your listing’s photos? Remember, a picture is worth a thousand bookings! I offer several Airbnb lifestyle session options that can be booked for this season, helping you showcase your space in a way that attracts more guests and highlights the best of what you offer.  Let’s make your listing stand out! 

Want More Airbnb Marketing Tips?

If you're looking for more ways to attract guests, enhance your listing, and create an unforgettable stay, check out my Airbnb marketing blog! I share insights on photography, guest experience, and strategies to help hosts maximize their bookings. Grab more tips here: Airbnb Marketing Blog